Cornett asked us to help launch Cup Noodles’ new summer flavor, Dill Pickle, with a playful, high-energy animation.

We combined smooth 3D product shots with whimsical 2D cel animation, featuring an oversized pickle with plenty of personality and hand-drawn butterflies drifting through the scene. Getting the pickle’s motion right took some trial and error, but once it clicked, everything came together.

The finished spot is lighthearted, colorful, and designed to highlight the flavor’s fun, offbeat character right down to the last bite.