GAME STOPPED HULU
Our friends at LiveStar Entertainment came to the Bubba’s team with a truly exciting opportunity - to create the full graphics package for the exclusive documentary on the 2021 GameStop stock phenomenon. With a tight turnaround, graphics to design for yet-to-be shot footage, and a story that was continuing as we began, we had our work cut out for us… and we were ready to rise to the challenge. The ABC documentary premiered on Hulu, and was the first-out-the-gate on the whirlwind subject.
THE ASK
Even though much of the documentary was still taking shape when we came on board, the ABC team knew a set of foundational infographics would be essential. What does shorting a stock even mean? When did the GameStop stock first start rising? What the heck are “diamond hands?” We were asked to create a unique and engaging graphic language to help effectively communicate some niche stock terms (both from Reddit and Wall Street!).
Our first task was to establish the overall graphic style and visual universe, grounded by the main title sequence. We aimed to blend a video game aesthetic that nodded to the era of 8-bit pixels and Pac-Man with subtle touches of Wall Street and stock market iconography. The result was a world that fused both, which felt like the most fitting way to reflect the real-life GameStop stock phenomenon.
OUR APPROACH
Main Title Process
THE RESULTS
The full graphics package by Bubba’s included the main title, lower thirds, locators, overlay infographics, full screen infographics, timelines, and more. You can now stream the full GameStopped documentary on Hulu.
