We had a blast putting together this quick-paced, motion designheavy spot to promote Big O Tire's Black Friday sale. We played around with constant movement, but strategically added moments where people could catch the key details. We wanted viewers to feel the excitement of the Black Friday deal while still being able to read what's happening. The result? A spot that's both eye-catching and informative, with these sweet little border animations that add just the right amount of visual fun without overwhelming the message.