We had the exciting opportunity to collaborate with our friends at Hawthorne on a new campaign highlighting the synergy between the Dexcom G7 continuous glucose monitoring system and GLP-1 medications. Building on our previous work showcasing the Dexcom G7, this project aimed to create uplifting and engaging spots that resonate with viewers while effectively communicating the benefits of combining these two diabetes management tools.

To create a dynamic and engaging viewing experience, we employed a variety of techniques, including fast text transitions, vibrant color changes, and rhythmic cuts that align with the beats of our carefully selected soundtrack. These elements work together to maintain a lively pace throughout the spots, ensuring that the message is not only communicated effectively but also captivates the audience's attention.

In total, we produced multiple formats to maximize the campaign’s reach across platforms, including 1x1 (square), 4x5 (vertical), and 9x16 (full-screen vertical) versions. This gave us the flexibility to tailor each deliverable to different social channels and ad placements, ensuring the content felt native in every viewing environment. We also created three cutdowns of each spot at 6 seconds, 15 seconds, and 30 seconds, allowing the message to land at different lengths while keeping the campaign’s core theme and energy intact.