VaynerMedia and Tubi have partnered to create The Z-Suite, a sharp and witty comedy series that explores the generational clash within a creative advertising agency.

For the show's launch, Vayner brought us along for our second Times Square (and beyond!) billboard project. We tackled it with the same design strategy as our Big Mood campaign, "Think Big." Getting everything to look great took a lot of testing in both 2D and 3D, but the final result really popped. Our ads expanded to Chicago and Los Angeles as well.